Sunflower Music was founded in 2000 specifically to compile tailored music playlists for clients who recognise the attention to detail and importance of music to the customer experience.
Sunflower Music has built up an impressive community of hospitality, travel and retail clients including Corinthia Hotels, H10 Hotels, Exclusive Hotels, Hand Picked Hotels, Luxury Family Hotels, Dreamplace Hotels, Seymour Hotels, Millennium Copthorne, British Airways, Virgin Atlantic and Lacoste.
Sunflower Music also works with many smaller independent businesses, including Paragon Pubs, Arlo and Jacob, The Burger Shop in Arundel and The Post House in Stafford.
Founder and managing director Paul Dimmock doesn’t believe algorithms can replace human knowledge.
Creating the initial playlist for a client is a careful and human process which takes about 20 hours of work.
Before launching Sunflower Music, Dimmock enjoyed a 15-year career as a professional DJ, including selecting the music at after-show parties for Oasis, Take That, Rod Stewart, Amy Winehouse, Mark Ronson, Diana Ross and Paul Weller, among others.
Sunflower Music’s clients use specially-designed hard-drive players that require no staff interaction. Playlists automatically change throughout the day and week, depending on the requirements of the venue and the target customer, giving busy managers one less thing to think about.
Current clients have chosen Sunflower Music as a supplier for a total of over 100 years combined.
Alison Head, at Hand Picked Hotels says: “The professional nature of Sunflower Music is really refreshing, and nothing is ever too much trouble.
“I would not hesitate in recommending their services.”