Siim Karu, Chief Commercial Officer
Generator and Freehand Hotels announce the appointment of Siim Karu as the new Chief Commercial Officer.
In this role, Karu will oversee the planning and implementation of the company’s commercial strategies, maximising business opportunities and fostering its profitability.
Prior to his new role, Karu was Global Head of Revenue Management and oversaw Sales for Generator from 2017-2019, followed by a C-suite position at A&O Hostels where he led Revenue, IT, BI and Automation functions.
He brings extensive experience from various hotel groups, including Penta Hotels and Swissôtel Hotels & Resorts.
As Chief Commercial Officer, Karu will apply his vast expertise in hotel technology, commercial leadership and performance analytics, to develop and implement the company’s strategies for sales, revenue and marketing, in addition to strengthening its market position.