Rosewood Hotel Group is pleased to announce the appointment of Joerg Zobel as Chief Operating Officer, filling a key executive role for the global luxury lifestyle and hospitality group.

Joerg’s appointment arrives at a pivotal point for Rosewood, as it continues to execute the group’s ambitious vision and growth strategy.

An accomplished executive with over 25 years of global experience steering consumer-facing companies towards sustained growth and market leadership, Joerg will head Rosewood Hotel Group’s global operations across the group’s four brands including Rosewood Hotels & Resorts, New World Hotels & Resorts, Asaya, and Carlyle & Co.

He will be responsible for driving the commercial success and operational excellence, overseeing all teams across both functions.

Based out of Rosewood’s Hong Kong headquarters, he joins on September 25, 2023, and will report directly to Sonia Cheng, Chief Executive Officer.