HotelIQ, the leading business intelligence (BI) and analytics platform, which gives hoteliers access to accurate, consistent property data across siloed business operations, facilitating collaboration to identify new revenue opportunities – is very pleased to announce the appointment of hospitality industry veteran, Estella Hale, as Chief Commercial Officer (CCO).

Estella comes to HotelIQ with more than 20 years of experience in the hospitality industry, primarily working in leadership roles at various hospitality technology companies.

As CCO at HotelIQ, Estella will be working closely with Founder and CEO, Apo Demirtas, to execute the company’s overall strategic vision and oversee commercial operations.

Specifically, Estella will be leading the commercial and customer experience teams, overseeing product positioning and will be responsible for developing a go-to-market strategy that will maximize HotelIQ’s market share and ensure sustainable growth.