Michelin-starred Chef Adam Handling has become an Ambassador for the GREAT Britain and Northern Ireland campaign.

GREAT is the UK’s international marketing campaign, creating jobs and growth for the UK by presenting the very best of Britain and Northern Ireland to the world.

Adam has been chosen to be an Ambassador as he represents the best of British in UK hospitality alongside his passion for sustainability in the industry, finding creative and zero-waste solutions across the Adam Handling Restaurant Group.

Operating in 164 countries, GREAT unites the efforts of 22 government departments and arms-length bodies, working with more than 750 British partners across the globe every year.

Handling described the news as a “pinch me” moment, expressing his surprise at the appointment.

“I’ve always been such a proud advocate for British produce and culinary talent and having the chance to officially promote them around the world through this campaign is so, so exciting.”