Squire & Partners has designed art’otel Hoxton, the London flagship of a contemporary collection of hotels in Europe fusing architectural style with art-inspired interiors.

art’otel Hoxton will include creative studios, an arts hub, spa and cinema space.

The site occupies a prominent corner within the South Shoreditch Conservation Area, with designs responding to a precedent of bull-nose buildings which characterise the area.

Based on a pure cylindrical form rising to 26 storeys, city views are maximised in all directions.

In addition to several floors of workspace, the hotel comprises 340 guestrooms, a gym, spa and pool, art gallery, cinema, restaurants, bars and lounges.

Through the design process, the cylindrical form of the building evolved into a fractured cogwheel form in plan, rising and adapting in response to its context and interior functions.

Each section of the cogwheel is extruded over two floors, separated by a horizontal aluminium shelf which allows each cog to read individually within the overall composition.

Double height floorplates are then rotated to give the illusion of a series of moving components.

Within each cogwheel, twisting metal fins span from top to bottom in a variety of sizes.

The reflective, elegant forms are positioned in syncopated rhythm around the tower, giving a depth of articulation to the façade.

Banksy

Framing the tower at first floor height, two large-scale original Banksy artworks which were part of the site are conserved and incorporated into the design.

Offering a one of a kind hotel experience, the hotel will fuse art, design and hospitality to add to London’s ever-evolving, popular Hoxton and Shoreditch neighbourhoods.

The hotel is located in the heart of  Shoreditch, close to Old Street Underground station, with easy access to the City, Liverpool Street Station, the new Elizabeth Line, and all the capital’s major airports.

Signature Artist D*Face‘s work features heavily in and around the hotel.

This is the second UK opening for the art’otel brand, following the opening of art’otel London Battersea Power Station in February 2023.

On the ground and first floor, and set to open alongside the hotel, guests can visit The Brush, an all day grand cafe, lounge and cocktail bar featuring European signature dishes and cocktails, with its own outdoor terrace.

A destination restaurant will launch later in the year on the 25th floor with outdoor terraces taking advantage of the 360° panoramic views.

Within the hotel, there will be a number of flexible event spaces on the 24th floor launching later in the summer, showcasing views across the City, ideal for hosting up to 300 guests.

The spaces will have capacity to showcase a variety of events – from talks to presentations and fashion shows.

Uniquely, the hotel will also have a plush and state-of-the-art 60 seat auditorium, created for public movie screenings and product launches.

Leisure

The hotel will feature a wide range of leisure facilities, opening with an indoor swimming pool, sauna, steam room and gym.

A spectacular skyline gym on the 26th floor will follow in the summer as well as a luxury spa with four treatment rooms; showcasing products and treatments from Proverb, a unique menu of  revitalising treatments .

Using only vegan, organic and natural ingredients such as proteins, antioxidants and enzymes, Proverb products are formulated for lab proven results.

Spa treatments will range from massages to facials, nail treatments and full body experiences.

Cultural and artistic events from the hotel’s art’beat programme featuring art, music, fashion, and wellness will be at the very heart of the art’otel guest experience, with opportunities for both up and coming and established artists to create and exhibit works on site.

To showcase the art’beat programme, the property features an immersive 135sqm art gallery that will play host to exclusive works from Signature Artist D*Face and other local and emerging artists, as well as revolving curated exhibitions throughout the year.

Guests of the hotel, as well as members of the public, are able to discover the exhibition space too – adding to Hoxton’s rich and cultural arts scene.

D*Face

art’otel London Hoxton is brought to life by D*Face, recognised as one of the most prolific contemporary urban artists of his generation. Having spread his signature style worldwide, with well over 100 murals, a host of solo exhibitions, and major collaborations, D*Face has come full circle, returning to where it all started for him, in London’s iconic East End.

In collaboration with Eyal Shoan of award-winning interior design studio Digital Space, D*Face will feature works in all bedrooms and public spaces, curating everything from original large-scale sculptures and murals to bespoke details.