WMF discuss the importance of consistency when delivering the best quality coffee to your customers.
What do your customers expect from you? Quality of product? Quality of service? A clean, comfortable environment? And to receive each of these things time, after time, after time.
While we live in a world where first impressions undoubtedly count, it takes consistency to make a successful business.
And that applies across the board, through every detail of customer experience, right down to the quality of your coffee.
Why consistent coffee matters
Coffee consumption in the UK has sky-rocketed in recent years, with up to 95 million cups a day currently being consumed.
We’ve reached the point where coffee can make a café a destination. Or, conversely, send consumers elsewhere. It can be a hook to draw people in.
Or it can be a deal-breaker.
And, if a person has found their perfect brew with you, the likelihood is that they’ll come back to try it a second, third and fourth time, until they’ve no other eatery in mind.
But break the cycle of exceptional experience and that loyal customer is likely to stray.
So, how can you get it right every time?
What can affect the quality of your coffee?
To the general public, the making of coffee is a simple thing.
You sling in the grounds, pump through the water, and finish with whatever milk takes your fancy.
As you’ll know, the reality isn’t always quite so straight forward.
There are various factors that can impact upon the beverages you serve.
• The roast of the beans. If coffee beans have been over-roasted, the beverage can taste burnt. Under-roasted and flavour is lacking.
• The grind of the beans. If the beans have been ground too fine (or too much coffee has been added to the filter) the water will not be able to adequately flow through the grounds. This will increase extraction time and produce a weaker drink.
• The temperature of the water. Heat accelerates the rate at which the coffee reacts with the water. If there is any fluctuation in water temperature, the results will fluctuate too.
• Extraction time. The speed that the water flows through the grounds will impact upon the coffee’s strength and flavour.
• Milk texture. Milk can be over-heated or under-heated, changing its texture and how it reacts with the coffee.
With so many potential variables, it can be difficult to firstly, find your company’s signature style, and secondly to maintain it.
How to deliver high quality coffee consistently
Every café has its own way of working. Some are all about complete autonomy.
They want coffee machines that they can master, and use as a form of theatre.
Others want simplicity; machines that deliver quality and volume with little hands-on involvement.
WMF Coffee Machines have worked hard to take the hassle out of coffee making for both of these audiences, delivering consistency and confidence.
The WMF 1500 S+ takes control of your company’s coffee making.
With revolutionary Dynamic Coffee Assist technology, it monitors the grinding degree and quantity of coffee grounds, automatically adjusting it where needed to make the best quality espresso possible.
This has a knock-on effect, keeping brewing time, extraction and value consistent, without need of specialist training.
This keeps your company’s overheads down, while ensuring that your customers keep coming back for more.
In hospitality, it doesn’t matter how good a customer’s last experience was.
If this one fails to live up to expectations, you may not get another opportunity to impress.
Coffee can be a real revenue driver.
All you have to do is unleash its potential.