September 8, 2021

Jiji

Celebrated hospitality designers DesignLSM have been instrumental in the interior design for hotly anticipated restaurant opening, Jiji.

Located just off Islington’s Upper Street the new concept from Janina Wolkow, the restaurateur behind Sumosan – sees a culinary offering of Asian/Israeli fusion cuisine, with the design of the interior working to harmonise this unusual meld of cultures.

It’s a thoughtfully put together interior design throughout including sophisticated joinery, such as the repeat vertical elements to the gantry and the natural timbers selected taking an Asian influence.

Custom Artworks

The restaurant is also home to three large custom artworks curated by DesignLSM.

The 3-dimensional stylized portraits introduce energy and personality into the space whilst also paying homage to Tel Aviv’s electric nightlife scene.

Working in synergy with the artwork, bespoke pink hued oversized oval pendants help to frame the red velvet booth seating, creating striking moments within the restaurant.

Tom Munson, who was recently included in Mix Interiors 30 under 30: Class of 2020, was the Senior Designer on the Jiji project.

His focus was to design an informal, highly sociable setting; incorporating theatrical elements to reflect the dynamism of the twinned cultures.

Careful design consideration was not only given to the restaurant space but also to the display of the branded merchandise that Jiji offers to seamlessly blend into its surroundings.

Beautiful curved shelving has been created by the windows to display the scented candles and artworked homewares.

Jiji also features several other bespoke items, such as the blue hued custom geometric floor tiles, the curved shelving which echoes the symmetry of the brand name and an intricately detailed wooden bar front with a patterned relief of circles interspersed with the iconic Jiji logo.

The base palette consists of natural oak and walnut timber with a backdrop of rich green and blue glazed tiles, and the carefully curated furniture and warm light help to create a cosy, intimate atmosphere.

jijirestaurants.com

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