Art and Food Pairing Experience at Colonel Saab on 24th May
We don’t need an excuse to show the wonderfully colourful interiors of restaurant Colonel Saab, based in the former Holborn Town Hall, near to London’s Covent Garden.
But sometimes even the loveliest interiors aren’t enough to guarantee a full restaurant, so a certain amount of ingenuity is required to fill in those early evening, midweek gaps.
For pubs the concepts of ‘two for one’ or ‘happy hour’ can help to drive custom, but that kind of discounting works less well in the independent restaurant sector.
The key is to know your guests and provide them with tailored experiences that they won’t find elsewhere.
Restaurants should do whatever they can to attract new customers and the following idea is nothing short of brilliant, providing guests with plenty to stimulate the five senses and more besides.
A Journey of Discovery
It is based on an emotional journey of discovery taken by someone determined to learn more about his father, to retrace his father’s footsteps across the Indian continent and to find out more about the culture and cuisines of his home country.
For customers this represents the perfect opportunity to visit what is a very high-end Indian restaurant, learn about the origins of regional Indian cooking and at the same time discover something about Indian art and how it has changed and developed over the centuries.
Colonel Saab’s founder, restaurateur and hotelier Roop Partap Choudhary, will personally take diners on a culinary journey across India, with a nine-course tasting menu of dishes and carefully paired and curated art collected by the award-winning entrepreneur and his family across the continent and lovingly brought to London.
Roop’s father, Colonel Manbeer, was given the honorific name Colonel Saab and the extensive menu is inspired by places he was stationed in the army, from local lunches in the tents of Rajasthan to British-inspired Indian breakfasts in the Officer’s Mess and stunning banquets hosted by Indian nobility and Maharajas.
The art-festooned restaurant was meticulously crafted as a love letter to Roop’s family and to India, with a treasure trove of eclectic and museum-worthy Indian art and artefacts collected by his family on their travels.
With Indian Food Guru, Karen Anand
Roop spent a year retracing his father’s footsteps across India by train, bus and car with Indian food royalty, Karen Anand (Dishoom), to curate contemporary twists on dishes passed down through the generations of the people they met.
And for this event, Roop and his team pair extraordinary art including 17th and 19th Century Tanjore (Thanjavur) paintings, the Maharaja of Patiala’s Asprey drinks bar, pure silver Gujarat temple doors and a canopy of ornate chandeliers from Firozabad with dishes which tell the stories of those regions and people.
One Night Only
This is a one night only event which includes drinks. A Masala Dabba – or spice box – of artisanal gins, whiskies and rums based on Indian botanicals plus a selection of innovative cocktails created by celebrated mixologist Antony Bertin and designed to complement the food.
An intimate and memorable evening is all but guaranteed and we expect tickets to sell out fast.
The Art and Food Pairing Experience at Colonel Saab takes place on May 24th 2022.
For more information contact the restaurant, Colonel Saab, on 020 8016 6800 or to book online: firstname.lastname@example.org