4th July , 2022

Bespoke to manage The Cube hotel

Bespoke Hotels, the UK’s largest independent hotel group, has been appointed to manage The Cube Hotel, Birmingham on behalf of MSHA Global Investments Ltd.

MSHA Global Investment Ltd is owned by Mr Hamid Ali and is a leading global franchise of KFC, Taco Bell and Pizza Hut, operating over 100 stores in the UK, Netherlands and Malaysia.

Bespoke Hotels has taken over the day-to-day management of The Cube Hotel, Birmingham, Wharfside Street — previously known as the Indigo Hotel, Birmingham — as of Monday, 4th July 2022 on behalf of MSHA Global Investments Ltd, which has taken ownership of the lease.

Business will continue as usual for all staff at the luxury 4-star hotel, whilst its franchised Marco Pierre White Steakhouse, Bar & Grill, on Level 25, will also carry-on trading as normal.

Thomas Greenall, Chief Executive Officer at Bespoke Hotels, said: “We’re delighted to welcome The Cube Hotel, Birmingham into the Bespoke family.

“It’s an iconic hotel in the heart of the country’s second largest city and offers a fantastic experience for all guests.

“This is very much a ‘business as usual’ takeover, with the current team at the hotel continuing their day-to-day roles unaffected.

“We are excited at the prospect of building on the hotel’s previous success and to help the destination venue reach new heights.”

Perched on the top floors of the iconic Cube building in the heart of the city, with 52 bedrooms providing boutique-style, modern accommodation, The Cube Hotel, Birmingham offers guests stunning, uninterrupted views over a captivating skyline and Birmingham’s famous urban canal networks.

The appointment further strengthens Bespoke Hotel’s portfolio within the UK hotel market, taking its coverage to almost 90 hotels, over 5,000 rooms and more than 6,000 staff.

bespokehotels.com/cubehotel