Ruby Hotels announce further expansion with a third hotel opening in London, planned for late 2023.
This hotel will be a new-build 173-bed property in the heart of Notting Hill.
Ruby Lucy has already opened on the South Bank with Ruby Stella scheduled to open in Clerkenwell in 2022.
Ruby Zoe, when it opens, will be in keeping with Ruby Group’s Lean Luxury philosophy: a top location, quality fittings and great design aimed at those, young and old, with a free spirit.
And all offered at an affordable price, made possible by ‘rigorously cutting out the superfluous and focusing on the essential.’
According to Ruby Hotels’ founder and CEO, Michael Struck, the hotel concept is “based on the model of modern luxury yachts, we accommodate our luxury in a relatively small area and simply leave out the unimportant.
“We also organise ourselves using our own technical solutions in a very different way to the rest of the industry.
“We plan and build in a modular way, centralise more, and automate consistently behind the scenes.
“As well as helping us to make a luxurious and unique hotel experience affordable for our guests, this approach gives us a leaner and more adaptable cost structure and means lower risks for our real estate partners.
“This combination of advantages helps us, especially in these unpredictable times.”
The real estate partners in this instance are developers Frogmore, who selected Ruby Hotels from 13 bids involving ten different hotel operators.
Ruby Group are Munich-based and founded in 2013.
The group already operates eight Ruby hotels, with 18 additional hotels either under construction or in the planning phase.