Sloane Place Hotel
Sloane Place is a new 27-bedroom boutique hotel, café-bar and restaurant adjoining The Sloane Club in Chelsea, London.
Hospitality interior design studio, JSJ Design, were hired by Queensway, who acquired The Sloane Club in 2017.
The large five-storey red-brick Victorian building has been remodelled and divided to create a separate venture.
JSJ Design director, Simeon Thompson, spoke to GS Magazine about the project and the building’s original purpose. “Prior to the hotel opening, the entire building belonged to the private members Sloane Club, with a retail space on the ground floor.
“Originally the private members club had 180 rooms, now 106, with 74 small and under-utilised rooms in the club reallocated to the hotel.
“Undergoing extensive remodelling, the new hotel has 15 bedrooms with en-suite bathrooms and 13 luxury suites, plus a 50-seat café-bar on the ground floor and a further 50-seat cocktail bar on the lower ground floor.”
The café-bar required extensive structural works to open up the space, making it more accessible for guests and local clientele alike.
The interior design scheme combines bold teals, timber panelling, glass and brass, maximising light and space.
Simeon Thompson explains “The majority of construction work was carried out in the café-bar restaurant area.
“Previously a series of small rooms, the area required significant structural works and steel reinforcement to enable the removal of walls to open the space up.”
To the front of the building, the café-bar area and hotel entrance has all new windows and doors in similar positions to the original, and in keeping with the rest of building.
With regard to the guestrooms, internal walls were reconfigured to make better use of space.
Where previously there were small meeting rooms or guestrooms with shared bathrooms, all available space has now been utilised to create a series of space efficient guestroom with en-suite bathrooms.
JSJ Design were required by Queensway to maximise the space and create an inviting modern scheme that reflects the locality.
“As with all of our projects, we always strive to ensure our schemes are sensitive to the locality and history of the building” Thompson continues.
“We were inspired by Chelsea both past and present, drawing upon the native Broom bush, which grew prolifically in the area, as the icon around which the brand was built.”
Bedroom décor consists of warm grey timber panelling to evoke a sense of warmth and comfort, complimented by luxury statement blue and yellow fabrics.
All furniture items are bespoke, with high gloss light-reflecting surfaces, designed to make the best use of space.
“Hand-drawn Broom bush motifs are used as guestroom backdrops, either in etched glass panels or canvas prints.” says Simeon Thompson.
“In fact the Broom bush has now been adopted as the Sloane Place logo. There are further nods to nature with botanical artwork and printed fabrics in the public areas.
“The colour scheme features jewel-tones, including rich teal timber panelling in the public areas and deep blues and yellows in the guestrooms.
“We chose these palettes as we felt they added a warm opulence to the décor, creating an inviting feeling of relaxed luxury, while also complimenting the buildings architecture.
“Statement designer fabrics were used to make an impact in the bedrooms. Epingle’ fabrics and velvets add comfort, with pattern and colour making an impact in the smaller spaces”.
With the combination of informal décor and an all-day dining menu courtesy of Executive Chef Bernhard Mayer (formerly The Savoy, Four Seasons Park Lane Hotel), guests and patrons are encouraged to relax and extend their stay.
Food is also served in the lower ground floor cocktail bar, plans for which were confirmed part-way into the initial project. With an evolving concept, it’s a light, bright space for guests to relax and enjoy an all-day dwelling experience.
The cocktail bar acts as a continuation of the ground floor café-bar with elements of the décor following through but with added opulence. The stunning high-gloss fluted timber panelled bar is copper topped and backed with antiqued mirrors. The bar also boasts dentils and a vaulted dining area with faceted-glass hanging pendant lighting.
“I’m most pleased with the overall transformation of the public areas. They’ve gone from disjointed, dysfunctional and basically abandoned spaces, to an open and sociable environment, with every inch fully functional. That in itself is an amazing feat” concludes Simeon.
The interior décor and evolution of the Sloane Place brand work together harmoniously, with hand-drawn Broom bush designs featuring within the décor across the three main areas of the public spaces. The Broom bush also features at the top of the Kensington and Chelsea coat of arms so this gives the hotel a further link to the area and a strong sense of place.