Murano Glass gets a spiritual home
On the banks of Rio dei Vetrai – the historic canal of Murano that has played host to the world’s most famous glassworks for centuries – Barovier&Toso has opened an authentic temple of luxury, a unique site in Venice in which to enjoy the majestic beauty of the company’s creations; over 900 square metres of space, an itinerary through the history of a brand that has developed colours, techniques, forms and styles, reinventing itself each time with the exclusive refinement that has made it famous all over the world. The company founded in 1295 confirms its role as an absolute protagonist of the age-old art of glass: a technique that is almost magic, employed by master glassmakers, the sole craftsmen capable of transforming humble substances – sand, air, fire – into chandeliers of exceptional beauty and value.
The studio Calvi Brambilla has taken charge of the project, coordinating the interior design. The building has undergone a total renovation of its internal spaces. “To make the new Palazzo a reality, we have thought about a space where history and the contemporary can coexist, as the two primary essences of Barovier&Toso,” says Paolo Brambilla. “We have been able to harmoniously combine an essential, modern interior design concept with the majesty of Murano glass, enhanced by a context full of light and reflections,” Fabio Calvi adds.
The project is based on a contemporary reinterpretation of the typical architectural features of historic noble palaces: from the panelling to the floors in Venetian terrazzo, to the layout of the rooms, all the way to the colour that sets each room apart, generating a spectrum of chromatic atmospheres.
The ground floor, for the reception area and shopping, is done in tones of black, wrapped in soft lighting: a variegated selection of suspension and table lamps glows in an intimate, exclusive atmosphere, in perfect Barovier&Toso style.
A golden staircase connects the three levels of the palazzo and overlooks a two-story space that contains Taif, the immense chandelier designed in 1980 for one of the residences of the king of Saudi Arabia. An iconic product of colossal size that epitomizes the crafted excellence of the brand, and thus deserves a place of honour to display its full magnificence.
On the first floor, in a series of monochrome spaces – white, gold, blue, black and red – Barovier&Toso tells its story through the most prestigious collections, examples of the design freedom of the company in terms of forms, colours and compositional solutions.
The second and uppermost level is for a hall with ceiling trusses that contains the larger chandeliers in classic, modern and contemporary style. The space is airy and light and concludes with a bar area (featuring colourful exhibits of blown glass and parts taken from various chandeliers), as well as a large cafe in tones of pink, conceived to illustrate the brand’s great potential on the contract market, which has enabled it to become an exclusive partner in the making of luxury hotels, boutiques, government facilities and public spaces all over the world.
Palazzo Barovier&Toso is part of an ambitious programme of corporate growth that has also involved the brand identity over the last year, which has been entirely updated, starting with the logo – revised with the company’s colours – as well as new social network initiatives and an avant-garde website. In the enchanting setting of Murano, it is now possible to have a direct experience of some of the most famous and best-loved chandeliers in the world.