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Vineyard design theme for new Bindella restaurant

Tuesday 29th July, 2014
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The relaxed contemporary design concept was inspired by the Bindella family vineyard in Tuscany. Local architects Pitsou Kedem Architects and Baranowitz-Amit Design Studio created a ceiling treatment that mimics the vineyard’s pergola and imitates the organised and spacious arrangement in between the vines. The grape motif is seen in the metal screens and a feature front door, while a long communal crudo bar adds to the overall informal, yet precise atmosphere. "The restaurant’s façade withdraws slightly inwards, thus allowing the street to enter the restaurant in an organic fashion. The large metal door, constructed from hollow, iron rings, is framed with a high, iron gate - inviting guests to cross the threshold and escape the hectic city environment." Sigal Baranowitz, Baranowitz-Amit Design Studio. The Baranowitz-Amit Design Studio was established in 2006 by two interior architects, Sigal Baranowitz and Gali Amit. The two share the same passion for design and architecture, based on a holistic vision in which all fields of design are merged to tell a coherent story, and to create a complete space. The studio’s approach to design is based on a strong sense of place, where "each project is an opportunity to tell its own unique story - the story of the client, the space and the business waiting to be born." Baranowitz-Amit Design Studio specializes in commercial spaces ranging from restaurants, retail spaces, showrooms and offices. Pitsou Kedem Architects was founded in 2002, established by Pitsou Kedem, a graduate of the Architectural Association in London and mentor of final projects at the Technion Hafia’s Faculty of Architecture. The office designs private as well as commercial projects. Such as B&B Italia’s Tel Aviv flagship store, a boutique hotel on the city’s prominent Rothschild Boulevard and an events hall. Pitsou Kedem’s designs are minimalistic in their nature, based on principals of restricted formality that produce a clean, coherent and harmonious architectural language. The studio aims to preserve its architectural handwriting and its architectural vision in all of its projects. The Bindella group owns and runs 40 restaurants, with varying Italian concepts and in 11 different cities throughout Switzerland. The Bindella vineyard is located in Montepulciano, Tuscany, where the family produces nine types of wine, grappa and olive oil. The wine can be found in select retail shops throughout Switzerland or in the various Bindella group restaurants. "Both the design and culinary concept create something adventurous and new, yet it was important to us to keep it accessible and unintimidating. We are redefining what a city’s local Italian should be – lighter dishes, contemporary design, and an upscale environment without the pretension." Christian Bindella, Owner Montefiore Street 27, Tel Aviv www.bindella.co.il